Birth Business & Marketing
Everything you need to plan your birth business, get it launched and help it grow.
Congratulations on your new birth business!
Getting started in this industry, we often lead with our hearts.
In this course you will follow with the skills and knowledge to build a strong foundation and prepare the way for a thriving, long-lasting career.
Gain a comprehensive introduction and overview to independently create and manage the essential elements of running a thriving birth business.
You will be guided in fundamentals such as; creating an elevator pitch, writing a business plan, brainstorming both financial considerations and basic administrations requirements.
Learn practical steps in building effective referral networks, traditional and creative ways to increase your business savvy, and set yourself apart without buying into competitiveness.
Dive into online marketing.
Tackle social media, choosing what platforms to use and how best to use them. Brainstorm creative and cost-effective ways for you to get your message out there to your ideal client.
Explore your options for creating a great website that is economic to create and easy to maintain. look at some of the back-end analytics that will help you to deepen your understanding of who your audience is, where they are coming from and what they are interested in.
Be ready for honest self-examination; Lean into the process that leads you to your ideal client, and love working every day because you are building a business that provides rich and satisfying experiences and getting paid!
Be guided through the internal thought process that a woman takes, often subconsciously, from the point where she has determined that she wants a doula to actually hiring YOU. This knowledge is so powerful. when you know what works, you can do it again, and again, and again.
Importantly, you will create a roadmap for your business going forward.
Being a solo business owner has its challenges. It is more or less impossible to bounce ideas off someone else in the business and staying accountable is very tough! We know there is shocking rate of burnout for doulas and we are here to make sure that this doesn’t happen to you.
Most doulas burn out and leave the profession disillusioned NOT because of the nature of doula work itself (although this can definitely be a contributing factor), but mainly because women often enter this profession being led by their hearts (a very good thing) and not their minds.
While it might seem an uncomfortable fit for many in this field to connect birth work with business savvy, there is no shame in it. When we are successful we can continue our work, and ultimately provide quality, caring and compassionate work for women and their families for years to come.
There is no difference between a business minded doula and any other person successfully working in a profession that they love and from which they make a living.
Doulas and other birth workers do not have to be destined to be the “poor, starving artists” of the birth world!
This course does not provide cookie-cutter, get rich quick schemes. Instead you will be provided with solid, tried and tested business strategies that have stood the test of time.
Welcome to the entrepreneurial journey!
- logo design and branding
- tackling social media.
- creative and cost-effective ways for you to get your message out there to your ideal client.
- back-end analytics on your website and social media sites
- self-examination ie. examining your strengths, weaknesses, opportunities and threats.
- Who are you as a doula?
- Define your offering.
- Attract your ideal client.
- Why will you be hired compared to a competitor?
- Getting hired.
- Stand out at meet and greets.
- SWOT analysis - to set yourself apart.
- Understand your Unique Selling Proposition (USP) / Niche?
- Evaluation of the marketing mix & The 4 P’s of Marketing.
- Defining your target market.
- Understanding the customer buyer decision-making process.
- Being a visionary.
- Diversifying your income.
- Finding your tribe.
- Cultivating meaningful professional relationships and/or partnerships.
- A lifetime of learning.
- Being open to change course and embrace change – don’t fight it or fear it.
- Manifesting your success.
- Slow and steady wins the race.
- Professionalism and ethics.
This course is intended for self study and you can start today!
Tanya Strusberg is the founder of birthwell birthright. She is a Melbourne-based Lamaze Certified Childbirth Educator, doula and a Fellow of the Association of Certified Childbirth Educators (FACCE). Tanya is also a member of the Lamaze International Board of Directors, the first non-North American to ever serve on the board in Lamaze’s 60-plus year history.
She is a passionate advocate for women’s maternity care and her articles have appeared in The Journal of Perinatal Education, Australian Midwifery News, Science & Sensibility, Interaction – the journal of the Childbirth and Parenting Educators Association of Australia (CAPEA), International Doula, Empowering Birth Magazine and Rockstar Birth Magazine.
Through her internationally-accredited Lamaze Educator Training program, she is very excited to be training a new generation of Australian Lamaze educators. Last, but absolutely not least, she is also the mum of two beautiful children, her son Liev and daughter Amalia.